Wind Power Media is my catch-all for consulting work done from Santa Fe, New Mexico.

I have always been fascinated with telling stories. For a long time, that meant being a music, movie and video-game reviewer. Eventually that led to becoming a media critic and running my own publication, MediaShift, as part of PBS and later as a stand-alone business.

Business? Who said anything about running a business?! Like a lot of other news publishers, I had to figure it all out on my own, from producing a podcast, a video show, hiring staff, running events, selling ads and getting grants from foundations. Whew.

After 12 years of being the do-everything guy at MediaShift, I decided to become a consultant and help others succeed. I moved from San Francisco to Santa Fe in 2020 during the pandemic and started supporting the New Mexico Local News Fund, running an Accelerator program, fundraising and even lobbying state government! I also worked with fabulous consultants at Dot Connector Studio, doing strategy and evaluation work, and communications for Knight Foundation, including launching the News @ Knight newsletter.

Along the way I’ve volunteered my time in helping unhoused neighbors as a media advisor to Miracle Messages, photographer for the San Francisco Department of Homelessness and Supportive Housing, and supporter of the S3 Santa Fe Housing Initiative.