Wind Power Media is my catch-all for consulting work done from Santa Fe, New Mexico.

I have always been fascinated with telling stories. For a long time, that meant being a music, movie and video-game reviewer. Eventually that led to becoming a media critic and running my own publication, MediaShift, as part of PBS and later as a stand-alone business.

Business? Who said anything about running a business?! Like a lot of other news publishers, I had to figure it all out on my own, from producing a podcast, a video show, hiring staff, running events, selling ads and getting grants from foundations. Whew.

After 12 years of being the do-everything guy at MediaShift, I decided to become a consultant and help others succeed. I moved from San Francisco to Santa Fe in 2020 during the pandemic and started supporting the New Mexico Local News Fund, running a business Accelerator program, fundraising and even lobbying state government! I also worked with fabulous consultants at Dot Connector Studio, doing bustiness strategy and evaluation work, and communications for Knight Foundation, including launching the News @ Knight newsletter.

Along the way I’ve volunteered my time in helping unhoused neighbors as a media advisor to Miracle Messages, photographer for the San Francisco Department of Homelessness and Supportive Housing, and supporter of the S3 Santa Fe Housing Initiative.