Current & Previous Clients

Communications / Content

Write and edit press releases and Op-Eds from program officers. Helped launch a new bi-weekly email newsletter, News @ Knight, which has grown steadily to 5,000 subscribers.

Write website posts about the Press Forward pillars, interviewing funders. Wrote detailed summary of Press Forward workshop in Miami. Writing grantee profiles and helping with impact report.

Write and edit website posts, founder profiles, social media posts and press releases. Helped launch and run a new monthly email newsletter, The Big Blast 🚀.

Wrote regular blog posts about Accelerator program, Matching Campaign. Helped write / edit press releases, newsletters.

Wrote / edited all content for MediaShift.org from 2006-2018, including press releases. Outreach to media. Launched content studio.

Strategy / Evaluation

Produced day-long offsite strategy session for this startup newsroom in Los Alamos. Facilitated sessions for leadership team and entire staff. Focused on business ideas, organizational structure and editorial strategy.

Worked with Dot Connector Studio on a digital transition strategy for Kiplinger Letter, including competitive analysis, design prototyping, delivering recommendations.

Worked with Dot Connector Studio on strategy and re-branding for the Agora Journalism Center at the University of Oregon. Helped them transition to a new focus on local news.

Working with Dot Connector Studio on evaluation of programs, currently focusing on Tiny News Collective through interviews, desk research and delivering regular recommendations.

Events

MediaShift also produced a series of Collab/Space events, supporting news startups with brainstorming sessions and improv comedy, including an event in Chicago focused on VR. See all events here.

MediaShift events included a series of Journalism School Hackathons hosted at various journalism schools, including Women’s Hackathons like this one at USC Annenberg School.

Sales / Development

Helped expand grant funding for the Local News Fund, with new grants from Inasmuch Foundation, McCune Foundation, Scripps Howard Foundation, Con Alma Foundation and Solutions Journalism Network.

Produced all aspects of LION Publishers Summit in 2019, including programming, sponsorship sales and launching a new awards show. Reprised role for sponsorship sales and nearly sold out the LION Local Journalism Awards in 2022.

Sold sponsorships for INN Days at Home conference in 2020, selling first sponsorship to Microsoft, and multiple sponsored sessions.